Experiencing the journey with Carved.
Carved makes unique, artist-made phone cases from natural wood and epoxy resin. Their one-of-a-kind products celebrate authenticity and craftsmanship. However, without lifestyle visuals, customers struggle to envision how these cases fit seamlessly into their everyday lives. This gap affected their decision to buy and engagement with the brand…
THE GOAL:
Providing lifestyle content that shows customers using the cases in authentic ways to level up Carved brand visual story and boost engagement.
They believe “Perfection is a process, not a goal.” Their story is about enjoying the whole process, enjoying moments in between - experiencing the whole journey.
We documented friends exploring nature, and their connection with the outdoors, integrating Carved naturally within the frames.
Inspired by the natural materials, there is no better backdrop than the outdoors. Using locations of the forest and the beach, perfectly complementing the cases.
The series of photos and videos show the use of the cases in a way that is real, authentic and engaging.
The gallery
